Festival Insights 2018: International Festival Experiences On the Up
Festicket, the world’s largest online booking portal for music festivals, has shared its annual industry findings as the summer season draws to a close. As a leading retailer of international live music experiences, Festicket’s annual insights offer a unique overview of the who, what, and how of festivals across the globe.
According to data gathered from Festicket’s users*, travellers who went abroad for a festival rose by 29% this year. The standout destination globally was Hungary with a 773% growth in festival visitors, but festivals in Portugal (127%), Spain (132%), Belgium (120%) and the Netherlands (104%) have all seen massive growth in 2018.
The two nationalities that travel outside of their country the most often for festivals are those from Hungary and Switzerland, with only 7.5% and 25% respectively choosing festivals within their country. Meanwhile, tastes for foreign festivals are changing: British festival-goers, for example, are increasingly choosing Spanish festivals over Croatian festivals.
Moving past the stereotype of the muddy camper, revellers are passing over the humble tent for more luxurious quarters. While 43% of global festival travellers still choose camping for its convenience and cost, increasing numbers are opting for luxury at the end of their festival day, particularly hotels (31%) or apartments (16%). 9.3% of Brits are even choosing “glamping” - an upscale version of camping.
In fact, investing in festival experiences is an ongoing trend, with the average booker now spending €167 on their trip. Australians and Swedes are most likely to spend more on their festival experience, with an average spend of €334 and 309 respectively per person. Meanwhile, frugal European neighbours, the Netherlands and France, spend an average of €114 and €111 respectively on festivals.
Zack Sabban, CEO & co-founder at Festicket, explains more: “We’re thrilled to see our customers become more adventurous: they are clearly happy to bounce across the continent to see their favourite artists live. Sziget Festival in Budapest is now one of our biggest sellers, which may be why Hungary saw such a massive boost in bookings this year.”
“It’s also interesting that globally festival bookers are choosing a variety of different accommodation options, rather than just the traditional tent. It shows how the industry is now catering to a real variety of different travellers, including those who are keen to share their experience on social media and may prefer to capture a more pristine look over a muddy tent.”
“For us, as a leading provider of festival packages, these stats are a great indication that a wide selection of well-priced and convenient accommodation and travel booking options is just what customers need when they buy their festival tickets.”
Check out our infographic for more details on this summer in festivals.
*The data from this release comes from Festicket’s own member base analysis of over 1000 festival partners and 2.5m+ users.
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ABOUT EVENT GENIUS BY FESTICKET
Festicket is the world's largest platform for discovering and booking festival trips. Founded in 2012 by Zack Sabban and Jonathan Younes, the company is backed by a range of investors including Beringea, Edge, Lepe Partners, ProFounders and InMotion Venture and in 2019 completed the acquisition of multi-award winning Leeds (UK) based ticketing and cashless POS platform Event Genius, and the related Ticket Arena consumer website and brand.
The new joint venture, Event Genius by Festicket, creates an end-to-end platform for organisers and fans alike, providing the most complete offering in the live entertainment industry. The platform brings together technology and expertise including POS and cashless payment services, ticketing, accommodation, travel & packages, marketing, data insights & analytics, access control, fan engagement tools and more to plug a gap in the market that no other organisation has addressed to date.
Together, the company works closely with over 4000 official festival and event partners including Coachella, Tomorrowland, BST Hyde Park, Ibiza Rocks, Motion Bristol and Wales Rally GB, serving a growing community of over 5 million customers.
Festicket was named in the FT (Financial Times) 1000 in 2019, is a Tech Nation Future Fifty member and also made Deloitte’s Technology Fast 50 list in 2019. Alongside its London HQ, Festicket has offices in Leeds, San Francisco, Amsterdam, Berlin, Porto and Nantes.