Festicket appoints Lauren Pye to lead North American expansion

Festicket, the world’s largest platform for music festival experiences, has appointed Lauren Pye as President - North America.

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This is the first US appointment for Festicket, which currently has operations in London, Amsterdam, Berlin and Porto. In her new role, Pye will lead Festicket’s new office in San Francisco, with the aim of introducing Festicket into the North American market.

Pye joins Festicket from Live Nation Entertainment, where she was VP; Sales for their General Admission division, Universe. Experienced in building and scaling teams for start-ups, Pye’s prior experience includes marketplaces eBay and StyleSeat.   

The appointment comes at a key time for Festicket, with the company having seen an average annual sales growth of +146% since inception. Festicket was recently ranked in the UK’s top 30 fastest growing companies by the Sunday Times Tech Track and is on course for another high growth year in 2018.

Zack Sabban, CEO & co-founder, says: “Our new San Francisco office is in very capable hands with Lauren, who brings with her a wealth of experience in the ticketing and music industry and deep understanding of the opportunities and challenges we’re likely to face stateside. We’re delighted to have her on board as we look towards building exciting US partnerships.”

Pye adds: “Festicket has built a strong reputation for itself by working with most of the major music festivals in Europe already and there’s so much potential in the North American market, where adding value is everything. I am very much looking forward to bringing Festicket’s excellent one-stop shop solution for ticket, accommodation and travel packages to the event industry in North America.”

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About Festicket


Festicket is the world's largest platform for discovering and booking festival trips. Founded in 2012 by Zack Sabban and Jonathan Younes, the company is backed by a range of investors including Beringea, Edge, Lepe Partners, ProFounders and InMotion Venture and in 2019 completed the acquisition of multi-award winning Leeds (UK) based ticketing and cashless POS platform Event Genius, and the related Ticket Arena consumer website and brand.

The new joint venture, Event Genius by Festicket, creates an end-to-end platform for organisers and fans alike, providing the most complete offering in the live entertainment industry. The platform brings together technology and expertise including POS and cashless payment services, ticketing, accommodation, travel & packages, marketing, data insights & analytics, access control, fan engagement tools and more to plug a gap in the market that no other organisation has addressed to date.

Together, the company works closely with over 4000 official festival and event partners including Coachella, Tomorrowland, BST Hyde Park, Ibiza Rocks, Motion Bristol and Wales Rally GB, serving a growing community of over 5 million customers.

Festicket was named in the FT (Financial Times) 1000 in 2019, is a Tech Nation Future Fifty member and also made Deloitte’s Technology Fast 50 list in 2019. Alongside its London HQ, Festicket has offices in Leeds, San Francisco, Amsterdam, Berlin, Porto and Nantes.