Festicket brings festival travel packages to Australia

Festicket, the world’s largest online booking portal for festival travel, is today announcing its first steps into the Australian festival market. The company is kicking off the Australian summer season with a brand new partnership in the region.

The partnership is with The Grass Is Greener, a boutique festival in Far North Queensland. Alongside normal and VIP tickets, the Festicket site now offers a range of accommodation options to suit every type of traveller, from backpackers hostels to premium destination hotels. As Far North Queensland is home to some of the world’s most beautiful nature, Festicket also offers tour options so travellers can make the most of their trip. These include tours to the Great Barrier Reef, Green Island and Atherton Tablelands.

With over 2.5m festival goers already using Festicket to buy their packages, partnerships such as this will allow promoters in Australia to access new audiences in Europe and beyond. It is also a chance for Australian festival-goers to be introduced to Festicket’s all-in-one event experiences, where bookers can research, browse and buy accommodation, transfers and other extras alongside their tickets.

Zack Sabban, CEO and co-founder at Festicket, comments: “Australia is well known across the world as an incredible tourist destination, and, excitingly, it is also home to some of the world’s most stunning festivals. Many people see festivals increasingly as a key element in their travel experiences. We’re pleased to be able to work together with some great promoters to meet the demand for packages that combine everything needed for hassle-free festival travel.”

Oli Frost, Director at The Grass Is Greener, adds: “Partnering with Festicket is great news for us, as it means we’re able to provide the complete festival packages that we’ve found a lot of people look for. As our festival is based in beautiful North Queensland, it makes a lot of sense for fans to combine their festival with local accommodation, transfers and even touring the stunning Great Barrier Reef. Festicket is taking care of the sourcing of these add-ons and incorporating them into the customer booking process seamlessly, so we can remain focused on making this edition of TGIG the best yet.”

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About Festicket & Event Genius

ABOUT EVENT GENIUS & FESTICKET

Event Genius is a multi-award winning end-to-end event technology company, providing ticketing, access control, travel and packages, marketing and cashless payment services to events of all types across the globe.

In 2019, Event Genius was acquired by Festicket, the world's largest platform for discovering and booking festival trips. Founded in 2012 by Zack Sabban and Jonathan Younes, Festicket is backed by a range of investors including Beringea, Edge, Lepe Partners, ProFounders and InMotion Venture and in Autumn 2019 completed the acquisition of Event Genius, and the associated Ticket Arena consumer website and brand.

Through combining the two companies' technology offerings, Event Genius is now a truly unique end-to-end platform for organisers and fans alike, providing the most complete offering in the live entertainment industry. Through the egTicketing, egCheckout, egMarketing, egTravel, egAccess and egPay solutions, the platform brings together technology and expertise including POS and cashless payment services, ticketing, accommodation, travel & packages, marketing, data insights & analytics, access control, fan engagement tools and more to plug a gap in the market that no other organisation has addressed to date.

Together, the business works closely with over 4000 official festival and event partners including Coachella, Tomorrowland, BST Hyde Park, Ibiza Rocks, Untitled Group, Afro Nation, Motion Bristol, Amnesia Ibiza, serving a growing community of over 5 million customers.

Alongside its London HQ, Event Genius has offices in Leeds, Los Angeles, Amsterdam, Berlin, Porto, Melbourne and Barcelona.