Festicket brings festival travel packages to Australia
Festicket, the world’s largest online booking portal for festival travel, is today announcing its first steps into the Australian festival market. The company is kicking off the Australian summer season with a brand new partnership in the region.
The partnership is with The Grass Is Greener, a boutique festival in Far North Queensland. Alongside normal and VIP tickets, the Festicket site now offers a range of accommodation options to suit every type of traveller, from backpackers hostels to premium destination hotels. As Far North Queensland is home to some of the world’s most beautiful nature, Festicket also offers tour options so travellers can make the most of their trip. These include tours to the Great Barrier Reef, Green Island and Atherton Tablelands.
With over 2.5m festival goers already using Festicket to buy their packages, partnerships such as this will allow promoters in Australia to access new audiences in Europe and beyond. It is also a chance for Australian festival-goers to be introduced to Festicket’s all-in-one event experiences, where bookers can research, browse and buy accommodation, transfers and other extras alongside their tickets.
Zack Sabban, CEO and co-founder at Festicket, comments: “Australia is well known across the world as an incredible tourist destination, and, excitingly, it is also home to some of the world’s most stunning festivals. Many people see festivals increasingly as a key element in their travel experiences. We’re pleased to be able to work together with some great promoters to meet the demand for packages that combine everything needed for hassle-free festival travel.”
Oli Frost, Director at The Grass Is Greener, adds: “Partnering with Festicket is great news for us, as it means we’re able to provide the complete festival packages that we’ve found a lot of people look for. As our festival is based in beautiful North Queensland, it makes a lot of sense for fans to combine their festival with local accommodation, transfers and even touring the stunning Great Barrier Reef. Festicket is taking care of the sourcing of these add-ons and incorporating them into the customer booking process seamlessly, so we can remain focused on making this edition of TGIG the best yet.”
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ABOUT EVENT GENIUS BY FESTICKET
Festicket is the world's largest platform for discovering and booking festival trips. Founded in 2012 by Zack Sabban and Jonathan Younes, the company is backed by a range of investors including Beringea, Edge, Lepe Partners, ProFounders and InMotion Venture and in 2019 completed the acquisition of multi-award winning Leeds (UK) based ticketing and cashless POS platform Event Genius, and the related Ticket Arena consumer website and brand.
The new joint venture, Event Genius by Festicket, creates an end-to-end platform for organisers and fans alike, providing the most complete offering in the live entertainment industry. The platform brings together technology and expertise including POS and cashless payment services, ticketing, accommodation, travel & packages, marketing, data insights & analytics, access control, fan engagement tools and more to plug a gap in the market that no other organisation has addressed to date.
Together, the company works closely with over 4000 official festival and event partners including Coachella, Tomorrowland, BST Hyde Park, Ibiza Rocks, Motion Bristol and Wales Rally GB, serving a growing community of over 5 million customers.
Festicket was named in the FT (Financial Times) 1000 in 2019, is a Tech Nation Future Fifty member and also made Deloitte’s Technology Fast 50 list in 2019. Alongside its London HQ, Festicket has offices in Leeds, San Francisco, Amsterdam, Berlin, Porto and Nantes.