Spain is top destination for festival tourism, says new Festicket report
As a leading retailer of international live music experiences, Festicket’s insights offer a unique overview of the who, what, and how of festivals across Spain and the habits of international travellers to the region.
According to data gathered from Festicket users*, Spain is now the number 1 destination for festival travel. In just three years, Spain has gone from being 5th place to leading the way for festival tourism: a growth of more than 70% each year. Spain has long been a popular holiday destination, but these stats show that Spain is now considered a music destination as well.
The majority of these travellers are coming from the United Kingdom (43%), with France (9%) Ireland (6%) and the United States (6%) following behind. Israeli and Portuguese festival fans are also in the top ten travellers to Spain for the first time in 2018, showing a trend towards more adventurous travel from these regions.
When it comes to how much travellers spend on their overall festival experience, Spain is once again topping the list. Visitors to music festivals in Spain spend €300 on average, compared with €282 in Hungary, €280 in Croatia, €196 in the UK and €188 in Portugal. British travellers splurge the most in Spain, spending an average of €370 per person. This reflects a global trend towards revellers being prepared to spend more in order to have the best possible experience on their trip.
Festicket also explored the accommodation options being chosen by travellers heading abroad for their festival fix. While the price and convenience of camping has made it a traditional accommodation partner for festivals, in Spain, more travellers are choosing hotels. This is particularly noticeable for festivals in the largest Spanish cities: in Barcelona, 56% of travellers chose a hotel, while in Madrid, 57% chose a hotel and a further 42% chose a hostel. The availability of high-quality accommodation in these cities is a key reason why revellers choose to stay in hotels rather than camp.
Frederico Camara, Commercial Director for Iberia, comments: “Clearly Spain is now leading the way when it comes to festival tourism. The region is benefitting from its long-standing reputation as a holiday destination and a great mix of large, established festivals as well as smaller, more niche events that bring diverse audiences to Spanish shores. As more accommodation and tourism options become available, travellers are able to create their perfect trip around a festival. You can’t beat the combination of music, travel and a lot of Spanish sunshine.”
*The data from this report comes from Festicket's user base of over 2.5m festival goers.
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ABOUT EVENT GENIUS BY FESTICKET
Festicket is the world's largest platform for discovering and booking festival trips. Founded in 2012 by Zack Sabban and Jonathan Younes, the company is backed by a range of investors including Beringea, Edge, Lepe Partners, ProFounders and InMotion Venture and in 2019 completed the acquisition of multi-award winning Leeds (UK) based ticketing and cashless POS platform Event Genius, and the related Ticket Arena consumer website and brand.
The new joint venture, Event Genius by Festicket, creates an end-to-end platform for organisers and fans alike, providing the most complete offering in the live entertainment industry. The platform brings together technology and expertise including POS and cashless payment services, ticketing, accommodation, travel & packages, marketing, data insights & analytics, access control, fan engagement tools and more to plug a gap in the market that no other organisation has addressed to date.
Together, the company works closely with over 4000 official festival and event partners including Coachella, Tomorrowland, BST Hyde Park, Ibiza Rocks, Motion Bristol and Wales Rally GB, serving a growing community of over 5 million customers.
Festicket was named in the FT (Financial Times) 1000 in 2019, is a Tech Nation Future Fifty member and also made Deloitte’s Technology Fast 50 list in 2019. Alongside its London HQ, Festicket has offices in Leeds, San Francisco, Amsterdam, Berlin, Porto and Nantes.