Festicket launches first TV campaign on Channel 4
Festicket, the world’s leading platform for festival experiences, is today launching its first ever TV campaign on Channel 4.
Festicket is supported by Channel 4’s Commercial Growth Fund, which signed a media deal with the London-based startup as part of the company’s Series D round in November 2018. The advert will debut on Thursday 2nd May, and will appear on Channel 4 until the end of the summer.
To lead creative direction and production for the 30 second advert, Festicket enlisted Grow@Mindshare, the specialist entity from Mindshare designed to help start-ups and entrepreneurial businesses achieve rapid and measurable growth.
Festicket, along with the team from Grow, decided to use a mix of live action and animation in the advert to show the journey of a music fan to their perfect festival. In the advert, the viewer travels with a festival fan from a rainy afternoon at home to the euphoric experience of attending her dream festival with friends. The advert follows the fan as she chooses between different genres, accommodation and travel options to settle on her perfect trip, showing how there is a festival experience out there for everyone.
It has been an exciting 12 months for Festicket. Channel 4 joined other prominent investors for the funding round in November, which was led by Beringea along with Jaguar Land Rover’s InMotion Ventures, U-Start and Lepe Partners. Festicket also received further funding from Edge Investments in February 2019 alongside a £4m crowdfunding round which closed at the end of April.
Watch the ad on Youtube here.
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About Festicket & Event Genius
ABOUT EVENT GENIUS & FESTICKET
Event Genius is a multi-award winning end-to-end event technology company, providing ticketing, access control, travel and packages, marketing and cashless payment services to events of all types across the globe.
In 2019, Event Genius was acquired by Festicket, the world's largest platform for discovering and booking festival trips. Founded in 2012 by Zack Sabban and Jonathan Younes, Festicket is backed by a range of investors including Beringea, Edge, Lepe Partners, ProFounders and InMotion Venture and in Autumn 2019 completed the acquisition of Event Genius, and the associated Ticket Arena consumer website and brand.
Through combining the two companies' technology offerings, Event Genius is now a truly unique end-to-end platform for organisers and fans alike, providing the most complete offering in the live entertainment industry. Through the egTicketing, egCheckout, egMarketing, egTravel, egAccess and egPay solutions, the platform brings together technology and expertise including POS and cashless payment services, ticketing, accommodation, travel & packages, marketing, data insights & analytics, access control, fan engagement tools and more to plug a gap in the market that no other organisation has addressed to date.
Together, the business works closely with over 4000 official festival and event partners including Coachella, Tomorrowland, BST Hyde Park, Ibiza Rocks, Untitled Group, Afro Nation, Motion Bristol, Amnesia Ibiza, serving a growing community of over 5 million customers.
Alongside its London HQ, Event Genius has offices in Leeds, Los Angeles, Amsterdam, Berlin, Porto, Melbourne and Barcelona.