Event Genius by Festicket sign multi-year deal with Afro Nation Portugal

The deal will bring the full Event Genius by Festicket portfolio of services to the festival including ticketing, travel and accommodation, cashless and access control.

Festicket has signed a multi-year primary ticketing deal with Afro Nation Portugal, beginning in 2020. 

The festival, nominated for Best New Festival at the European Festival Awards, is one of a number to sign a deal taking advantage of the new Event Genius by Festicket product set, after Festicket acquired the company and its consumer-facing ticketing platform - Ticket Arena - in August 2019. 

Following rave reviews for its inaugural 2019 sell-out, the 2020 edition of the festival will return to the beaches of Portimao in the Algarve in July to celebrate a weekend of afro beats, hip hop, rnb, dancehall and bashment in the summer sun. Fans will benefit from discovery and ticket booking via the Festicket, Ticket Arena and Afro Nation websites, extensive travel package options, access control and cashless payments on site all being delivered by one provider.

Festival-going fans will also be able to make use of two new innovative features when booking tickets. Payment plan will be offered to all fans, allowing them to spread the cost of their festival ticket over several months leading up to the event. Secondly, Festicket’s Pay with Friends feature, whereby one person in a group can make an order for everyone without having to pay for everything. Once the booking is made, a message is sent to all members of the booking group with details to make their portion of the payment. 

Festicket CCO, Yonas Blay: “We’re delighted to be a part of the Afro Nation journey. After a phenomenal first year we really believe the Event Genius by Festicket offering can help take this festival to the next level, and we’re excited to see the full product set in action.” 

Afro Nation Director, Jason Jennings: “This deal signifies our trust in the Event Genius by Festicket team and platform. It’s great to be able to partner with one supplier for ticketing, travel, accommodation, cashless payments, access control and more. We believe this is the best way to improve the festival experience for our fans; the Event Genius by Festicket platform covers everything.”

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About Festicket

Festicket is the world's largest platform for discovering and booking festival trips.

Working closely with over 2,500 official festival partners including Coachella, Tomorrowland and Rock In Rio, Festicket offers fans festival trips around the world that combine tickets with accommodation, travel and extras. The website serves a growing community of 2.5m festival goers with the latest news, lineups and updates from the festival world alongside a Festival Finder tool and Festival Guide for discovering new events.

Founded in 2012 by Zack Sabban and Jonathan Younes, the company is backed by a range of investors including Beringea, Edge, Lepe Partners, ProFounders and InMotion Venture and in 2019 completed with acquisition of Leeds (UK) based ticketing and cashless POS platform Event Genius, and the related Ticket Arena consumer website and brand. Festicket was ranked as the UK’s 21st fastest-growing technology company by the Sunday Times Tech Track 100 in 2018 and is a Tech Nation Future Fifty member. Alongside its London HQ, Festicket has offices in San Francisco, Amsterdam, Berlin, Porto and Nantes.

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About Festicket & Event Genius


Event Genius is a multi-award winning end-to-end event technology company, providing ticketing, access control, travel and packages, marketing and cashless payment services to events of all types across the globe.

In 2019, Event Genius was acquired by Festicket, the world's largest platform for discovering and booking festival trips. Founded in 2012 by Zack Sabban and Jonathan Younes, Festicket is backed by a range of investors including Beringea, Edge, Lepe Partners, ProFounders and InMotion Venture and in Autumn 2019 completed the acquisition of Event Genius, and the associated Ticket Arena consumer website and brand.

Through combining the two companies' technology offerings, Event Genius is now a truly unique end-to-end platform for organisers and fans alike, providing the most complete offering in the live entertainment industry. Through the egTicketing, egCheckout, egMarketing, egTravel, egAccess and egPay solutions, the platform brings together technology and expertise including POS and cashless payment services, ticketing, accommodation, travel & packages, marketing, data insights & analytics, access control, fan engagement tools and more to plug a gap in the market that no other organisation has addressed to date.

Together, the business works closely with over 4000 official festival and event partners including Coachella, Tomorrowland, BST Hyde Park, Ibiza Rocks, Untitled Group, Afro Nation, Motion Bristol, Amnesia Ibiza, serving a growing community of over 5 million customers.

Alongside its London HQ, Event Genius has offices in Leeds, Los Angeles, Amsterdam, Berlin, Porto, Melbourne and Barcelona.