82% of festival-goers say that free cancellation will be vital when booking for future events
82% of festival-goers said that free cancellation will be vital when booking for future events, according to a recent Festicket survey of over 110,000 festival-goers.
The option to cancel bookings without penalty came second only to lineup in importance when considering whether to book for future events.
Festicket spotted this early and launched its FlexTicket initiative back in March, offering festival-goers flexible cancellation on bookings for festivals that opted in to the scheme. The initiative has since been extended to cover ticket or package bookings up until the end of June.
already seen an uplift in sales of over 34% for those festivals that have added FlexTicket to their offering, and believe that while the current uncertainty continues this will be a vital part of easing consumer sentiment and helping to boost sales.
Any partners who wish to join or find out more about our FlexTicket offer should contact their Festicket Account Manager.
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About Festicket & Event Genius
ABOUT EVENT GENIUS & FESTICKET
Event Genius is a multi-award winning end-to-end event technology company, providing ticketing, access control, travel and packages, marketing and cashless payment services to events of all types across the globe.
In 2019, Event Genius was acquired by Festicket, the world's largest platform for discovering and booking festival trips. Founded in 2012 by Zack Sabban and Jonathan Younes, Festicket is backed by a range of investors including Beringea, Edge, Lepe Partners, ProFounders and InMotion Venture and in Autumn 2019 completed the acquisition of Event Genius, and the associated Ticket Arena consumer website and brand.
Through combining the two companies' technology offerings, Event Genius is now a truly unique end-to-end platform for organisers and fans alike, providing the most complete offering in the live entertainment industry. Through the egTicketing, egCheckout, egMarketing, egTravel, egAccess and egPay solutions, the platform brings together technology and expertise including POS and cashless payment services, ticketing, accommodation, travel & packages, marketing, data insights & analytics, access control, fan engagement tools and more to plug a gap in the market that no other organisation has addressed to date.
Together, the business works closely with over 4000 official festival and event partners including Coachella, Tomorrowland, BST Hyde Park, Ibiza Rocks, Untitled Group, Afro Nation, Motion Bristol, Amnesia Ibiza, serving a growing community of over 5 million customers.
Alongside its London HQ, Event Genius has offices in Leeds, Los Angeles, Amsterdam, Berlin, Porto, Melbourne and Barcelona.