Festicket’s Event Genius platform gains foothold in Australia with Lost Paradise, Wildlands and For The Love
The festival deals represent the end-to-end ticketing and event management platform’s first primary ticketing contracts in Australia following Festicket’s acquisition of Event Genius in August 2019.
Combining social responsibility, sustainability and wellness with a broad and unique lineup of electronic music, Lost Paradise (Glenworth Valley, Sydney) has found itself at the forefront of the Australian festival scene for the past six years and 2021 will see the event kick start a multi-year deal with Event Genius.
Two more of Australia’s most loved music festival brands, Wildlands (Brisbane, pictured above) and For The Love (Melbourne, Perth and the Gold Coast) complete the string of events that join the Event Genius roster for 2021.
The festival deals see the UK outfit partnering with some of the county’s most respected promoters and event organisers including Untitled Group and will see Event Genius technology make the trip down under for the first time to deliver events all across the country including in Melbourne, Perth, Sydney, Brisbane and the Gold Coast.
All three festivals will benefit from an end-to-end service encompassing the platform’s egTicketing, egMarketing and egAccess products; selling tickets via the Festicket, Ticket Arena and official event websites, connecting event brands with new audiences through bespoke marketing campaigns and delivering a COVID-secure onsite access control experience.
Sam Owens, Head of APAC, Festicket and Event Genius: “It’s always exciting to move into new territories and we can’t wait to build our team in Australia to help deliver a string of great events in 2021 and beyond. It’s been well documented how tough 2020 has been for the festival industry so when promoters of this stature entrust us with helping them get back to running the events their fans love so much it makes it all the sweeter.”
Christian Serrao, Director, Untitled Group: “We’ve worked with Festicket as an allocation ticketing partner in the past and have always been impressed with their ability to help us reach new fans so as soon as they partnered with Event Genius to offer an all-round primary ticketing solution complete with payment plans, Pay With Friends, travel, access control and other onsite event delivery tech, we knew we wanted to join.”
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ABOUT EVENT GENIUS
Event Genius is a multi-award winning end-to-end UK based ticketing and cashless POS platform servicing events of all types across the globe.
Festicket is the world's largest platform for discovering and booking festival trips. Founded in 2012 by Zack Sabban and Jonathan Younes, the company is backed by a range of investors including Beringea, Edge, Lepe Partners, ProFounders and InMotion Venture and in 2019 completed the acquisition of Event Genius, and the associated Ticket Arena consumer website and brand.
The new joint venture creates an end-to-end platform for organisers and fans alike, providing the most complete offering in the live entertainment industry. Through the egTicketing, egMarketing, egTravel, egAccess and egPay solutions, the platform brings together technology and expertise including POS and cashless payment services, ticketing, accommodation, travel & packages, marketing, data insights & analytics, access control, fan engagement tools and more to plug a gap in the market that no other organisation has addressed to date.
Together, the company works closely with over 4000 official festival and event partners including Coachella, Tomorrowland, BST Hyde Park, Ibiza Rocks, Motion Bristol, Amnesia Ibiza and Wales Rally GB, serving a growing community of over 5 million customers.
Festicket was named in the FT (Financial Times) 1000 in 2019, is a Tech Nation Future Fifty member and also made Deloitte’s Technology Fast 50 list in 2019. Alongside its London HQ, the busisness has offices in Leeds, San Francisco, Amsterdam, Berlin, Porto and Nantes.