New UK festival, Wide Skies & Butterflies, chooses Event Genius for end-to-end ticketing and payments deal

The five year deal will see Event Genius as the sole ticketing, travel, access control and cashless payments partner to the new venture which will launch on the Raynham Estate, Norfolk in August 2022.

Event Genius has signed brand new UK festival Wide Skies & Butterflies on a five year deal that will see the end-to-end provider become the festival’s sole ticketing, travel, access control and payments partner. 

The festival – created by a hugely experienced team that have worked on events such as the Isle of Wight Festival, BST Hyde Park and tours from the likes of Madonna, The Rolling Stones and Coldplay – is brand new for the UK circuit and will launch in August 2022 at the Raynham Estate in Norfolk.

Held over three days, the festival is the brainchild of founders and directors Samira Williams, Mark Ward and Sam Booker and will feature a diverse range of music, comedy and more, as well as a large variety of kid’s activities that will all be played out within the stunning grounds of the Estate. 

The festival will take advantage of Event Genius’ entire end-to-end product suite, which includes ticketing (egTicketing), travel and packages (egTravel), access control (egAccess), onsite cashless payments (egPay) and their flexible payment plans (egCheckout).

Wide Skies & Butterflies chose Event Genius due to the simplicity of having a bundle of services in one deal, when previously they would have needed to sign with multiple partners. 

Wide Skies & Butterflies will also benefit from the seamless integration between Event Genius’ services, resulting in a much better fan experience. Event-goers will need just one account to purchase tickets and accommodation, top-up their cashless credit, access the event and also purchase food and drink, merchandise and any other ancillary products onsite. 

The deal is testament to the quality of Event Genius’ range of products, particularly given the reputation and experience of the team at Wide Skies & Butterflies. The group have production and management experience in live events and festivals around the world, including British Summer Time in Hyde Park, the Isle of Wight festival, Cannes Film Festival and more local events, including Houghton Hall and the Royal Norfolk show.

Speaking about the partnership, Sam Booker, Co-founder at Wide Skies & Butterflies, said: “We’re thrilled to have signed with Event Genius and can’t wait to utilise their full range of products. The ability to use their entire product suite was one of the main reasons we chose to go with them. Not only does it simplify the process and workload on our side and allow us to focus on building the best festival possible, but it also makes sure the fan experience is as smooth as possible which is crucial, particularly for a new festival like ours.

Left to right, festival team: Abbie Panks, Lord Tom Raynham, Gilly the dog, Samira Williams, Sam Booker and Tom Branston - Credit - Eastern Daily Press

“Starting a festival from scratch gives us a clean slate to create long standing integrated partnerships. A five year deal with Event Genius allows us to work together to shape the entire concept of the festival so that from the moment a customer buys a ticket to leaving the festival they have the best experience possible.”


Event Genius CCO Yonas Blay, said: “As music and festival fans at Event Genius and Festicket we can’t help but have admired the work of the team at Wide Skies & Butterflies for a long time. To say we are pleased to be working alongside a team that have worked on such high profile events would be a bit of an understatement! 

“We’ve put a lot of time and effort into developing a fully integrated end-to-end solution for festival fans and creators, and are therefore over the moon to be chosen by such a reputable team to be a key part of their new venture. We can’t wait to get started.”

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About Festicket & Event Genius


Event Genius is a multi-award winning end-to-end event technology company, providing ticketing, access control, travel and packages, marketing and cashless payment services to events of all types across the globe.

In 2019, Event Genius was acquired by Festicket, the world's largest platform for discovering and booking festival trips. Founded in 2012 by Zack Sabban and Jonathan Younes, Festicket is backed by a range of investors including Beringea, Edge, Lepe Partners, ProFounders and InMotion Venture and in Autumn 2019 completed the acquisition of Event Genius, and the associated Ticket Arena consumer website and brand.

Through combining the two companies' technology offerings, Event Genius is now a truly unique end-to-end platform for organisers and fans alike, providing the most complete offering in the live entertainment industry. Through the egTicketing, egCheckout, egMarketing, egTravel, egAccess and egPay solutions, the platform brings together technology and expertise including POS and cashless payment services, ticketing, accommodation, travel & packages, marketing, data insights & analytics, access control, fan engagement tools and more to plug a gap in the market that no other organisation has addressed to date.

Together, the business works closely with over 4000 official festival and event partners including Coachella, Tomorrowland, BST Hyde Park, Ibiza Rocks, Untitled Group, Afro Nation, Motion Bristol, Amnesia Ibiza, serving a growing community of over 5 million customers.

Alongside its London HQ, Event Genius has offices in Leeds, Los Angeles, Amsterdam, Berlin, Porto, Melbourne and Barcelona.