Festicket appoints new CEO Benjamin Leaver ahead of major growth drive as Co-founder Zack Sabban becomes President

Ahead of what will be one of the busiest and most exciting years ever for the live music industry and fans; Festicket and its global technology platform for event creators, Event Genius, announced today the completion of a series of senior appointments and moves within the company’s management structure. By strengthening the team over the course of 2021, the business is now well-placed to meet the demand for the thousands of events set to take place in 2022 and beyond.


Zack Sabban, Festicket Co-Founder and CEO, assumes the role of President. In the new role, Sabban will focus on strategic relationships with partners and clients, driving accelerated global growth, capitalising on the exceptional demand around the world.


Benjamin Leaver, who has been a Non-Executive Board Director since 2018, becomes CEO of Festicket and Event Genius. Leaver has wide-ranging experience in technology businesses across multiple sectors. He was formerly COO of Treatwell, the largest beauty website in Europe which in 2015 was acquired for more than $200m.

These moves round up a period of strengthening in 2021 that saw ex Orbitz, GrubHub and Delivery Hero exec Brian Walker join as Chief Technology Officer (CTO) and Event Genius and Ticket Arena Founder Reshad Hossenally promoted to Chief Operating Officer (COO), as the business focuses on a global roll out of its end-to-end Event Genius technology.

Zack Sabban said: “I am immensely proud of how much we have achieved since we started Festicket a decade ago. During the next phase of our development, I want to drive our global growth and take our services to thousands more event creators around the world. I am delighted that Benjamin has agreed to lead the business as it seeks to empower event creators everywhere to grow profitably and sustainably as they deliver incredible experiences to people all over the world.”


Benjamin Leaver said: “Having spent the last three years on the Board, I’m so proud to be moving into this leadership role at Festicket as CEO. We have an amazing team with an incredible knowledge of what makes live events successful. The coming months and into next year will be one of the most important in the history of the industry. Fans are desperate to be out enjoying live events again and we are in the perfect position to make that experience the best they have ever had, working even more closely with event creators to help bring their visions to life.”


Leading promoter and Festicket Senior Advisor Harvey Goldsmith said: “Under Benjamin's leadership and with an exceptional senior team in place, Festicket can continue to grow as the live events market explodes into 2022. When fans attend a show, they want a seamless experience from the moment they leave their homes. Post pandemic the adoption of technology, such as Cashless, a core part of Festicket’s offering to its event partners, has become even more vital.”

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About Festicket & Event Genius


Event Genius is a multi-award winning end-to-end event technology company, providing ticketing, access control, travel and packages, marketing and cashless payment services to events of all types across the globe.

In 2019, Event Genius was acquired by Festicket, the world's largest platform for discovering and booking festival trips. Founded in 2012 by Zack Sabban and Jonathan Younes, Festicket is backed by a range of investors including Beringea, Edge, Lepe Partners, ProFounders and InMotion Venture and in Autumn 2019 completed the acquisition of Event Genius, and the associated Ticket Arena consumer website and brand.

Through combining the two companies' technology offerings, Event Genius is now a truly unique end-to-end platform for organisers and fans alike, providing the most complete offering in the live entertainment industry. Through the egTicketing, egCheckout, egMarketing, egTravel, egAccess and egPay solutions, the platform brings together technology and expertise including POS and cashless payment services, ticketing, accommodation, travel & packages, marketing, data insights & analytics, access control, fan engagement tools and more to plug a gap in the market that no other organisation has addressed to date.

Together, the business works closely with over 4000 official festival and event partners including Coachella, Tomorrowland, BST Hyde Park, Ibiza Rocks, Untitled Group, Afro Nation, Motion Bristol, Amnesia Ibiza, serving a growing community of over 5 million customers.

Alongside its London HQ, Event Genius has offices in Leeds, Los Angeles, Amsterdam, Berlin, Porto, Melbourne and Barcelona.